成功收購Twitter後，Elon Musk在Twitter上發表了一篇Dear Twitter Advertisers的公開信，內容如下：
親愛的Twitter廣告客戶:
我想親自分享我收購 Twitter 的動機。關於我為什麼購買 Twitter 以及我對廣告的看法，有很多猜測。大部分都是錯誤的。
我收購 Twitter 的原因是，擁有一個大眾相融的數位廣場對於文明的未來很重要，可以在不訴諸暴力的情況下以健康的方式討論廣泛的信仰。目前存在很大的危險，即社交媒體將分裂為極右翼和極左翼的迴聲筒，從而產生更多的仇恨並分裂我們的社會。
在對點擊的不懈追求中，許多傳統媒體助長並迎合了這些兩極分化的極端，因為他們認為這是帶來金錢的途徑，但這樣做卻失去了對話的機會。
這就是我買推特的原因。我不曾這樣做，因為這很容易。我不曾為了賺更多的錢而這樣做。我這樣做是為了幫助我所愛的人類。我謙虛地這樣做，認識到儘管我們盡了最大努力，但未能實現這一目標是非常可能的。
話雖如此，Twitter 顯然不能成為一個免費地獄，在那裡可以說任何話而沒有任何後果！除了遵守當地法律，我們的平台必須對所有人熱情好客，你可以根據自己的喜好選擇您想要的體驗，就像你可以選擇看電影或玩電子遊戲等，從各個年齡層到成年人，各適其適。
我也非常相信，如果做得好，廣告可以取悅、娛樂和提供資訊給您；它可以向你展示你從未聽聞卻其實最適合你的服務、產品或醫療。為此，必須向 Twitter 用戶展示盡可能與他們的需求相關的廣告。低相關性廣告是垃圾郵件，但高相關性廣告實際上是內容！
基本上，Twitter 渴望成為世界上最受尊敬的廣告平台，以加強你的品牌並發展你的企業。對於所有與我們合作的人，我感謝你們。讓我們一起共創非凡。
（全文完）
＠＠：
火星計劃可能到我１００歲後仍是一個可夢不可即的幻想，Tesla的營利能力和技術貢獻已經不再是神話，現在Elon Musk的新舞台是數位社群媒體，武器是全美洲最普及的社群媒體Twitter.
他操作這媒體是肯定成功的，全世界的新聞媒體都追著他跑，這是Ｄonald Trump教他的，Ｄonald Trump從選舉前到當選後都只使用Twitter作為他的發言舞台，以一當百，所有其他新聞媒體都逼不得已只能跟隨Twitter作出報導。
可以預期:
１．Twitter短期不會有財務壓力導致其政治偏頗某一方，而其公共形象是一個完全屬於大家自由發言的自由廣場。
２．很快有會見到Donald Trump回歸Twitter, 但川爺會挑一個最有利的時間，現在進來只是在拱抬Elon Musk和顯得二人關係非淺，這是愚蠢的也不符合他的身份地位
3．Twitter易主最大受害者是拜登和其政黨民主黨，今年選舉共和黨應進一步大勝
４．Elon Musk居然開始玩媒體，而且他是懂廣告的。低相關性的廣告是垃圾，高相關度的廣告是內容，一句話闡明了今天廣告操作的成敗關鍵。
Dear Twitter Advertisers
【From Elon Musk’s Twitter】 Date : 2022/10/27
I wanted to reach out personally to share my motivation in acquiring Twitter. There has been much speculation about why I bought Twitter and what I think about advertising. Most of it has been wrong.
The reason I acquired Twitter is because it is important to the future of civilization to have a common digital town square, where a wide range of beliefs can be debated in a healthy manner, without resorting to violence. There is currently great danger that social media will splinter into far right wing and far left wing echo chambers that generate more hate and divide our society.
In the relentless pursuit of clicks, much of traditional media has fueled and catered to those polarized extremes, as they believe that is what brings in the money, but, in doing so, the opportunity for dialogue is lost.
That is why I bought Twitter. I didn’t do it because it would be easy. I didn’t do it to make more money. I did it to try to help humanity, whom I love. And I do so with humility, recognizing that failure in pursuing this goal, despite our best efforts, is a very real possibility.
That said, Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences! In addition to adhering to the laws of the land, our platform must be warm and welcoming to all, where you can choose your desired experience according to your preferences, just as you can choose, for example, to see movies or play video games ranging from all ages to mature.
I also very much believe that advertising, when done right, can delight, entertain and inform you; it can show you a service or product or medical treatment that you never knew existed, but is right for you.For this to be true, it is essential to show Twitter users advertising that is as relevant as possible to their needs. Low relevancy ads are spam, but highly relevant ads are actually content!
Fundamentally, Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise. To everyone who has partnered with us, I thank you. Let us build something extraordinary together.
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